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What’s our marketing game plan for you?

We’re intending to increase your return on investment by lowering your website traffic costs and thereby decreasing your wasted ad spend. How? By identifying/removing bottlenecks and locating/targeting your real target audiences. Through targeting your real audience your click-through rate should improve which in turn should lower your cost per click, which is designed to result in high-quality low-cost leads. We’ll also help fine-tune your Ads and landing page by split testing all the different components to create a continually improving, optimized funnel thereby reducing your customer's barriers to purchase.

We’re going to locate your real target audiences

We’ll do this by using web analytics. We’ll collect data from your customers, analyse it and optimize the campaigns accordingly. We’ll also track where the traffic is coming from so we can optimize to where the highest quality customers are coming from. This works alongside analytics which lets us see what they’ve done on your site, which pages they visited, what order they visited them, how long they spent on each page and how engaged they were on each page. After collecting data we can segment the audience. (This is where it gets really interesting) The main groups we can separate the audience into are recency- people who purchased in the last 30 days, 90 days etc. frequency- people who visit your site 3 times a week vs 1 time a month, so you can retarget to the regular visitors. Monetary- this is splitting the audience into how much they spend, meaning we can target just the highest paying audience. We can even find out who buys at certain times of year then target them separately at that time! 

We’re also experts in decreasing wasted Ad spend by identifying bottlenecks, Contact Us to see if we can find some bottlenecks in your advertising!

The primary networks we work on currently are Google, Facebook, Instagram and YouTube. However, we’re looking to expand that!

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